Fintech Platform
Arf
WordPress maintenance and ongoing updates for a cross-border payments brand.
2020-Present
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WordPress maintenance and ongoing updates for a cross-border payments brand.
Tell us what you’re building—we’ll help you plan the right next steps.
Arf is a global liquidity platform for licensed financial institutions in cross-border payments. Regulated in Switzerland and headquartered in Zug, Switzerland, it operates with teams across Istanbul, London, and New York.
Constraints and trade-offs we worked through
Small content or dependency changes can have outsized impact in fintech.
Keeping WordPress core/themes/plugins up-to-date without breaking the site.
Backups, recoverability, and repeatable release steps.
Making sure the site stays fast as content grows.
Approaches we used to solve the problem
Regular maintenance windows for core/plugin/theme updates.
Safer rollouts with rollback options.
Site speed and uptime tracking for proactive intervention.
Keeping recovery steps tested and documented.
Helping the team ship new pages/updates without technical friction.
Removing brittle plugins and keeping the stack lean when possible.
Measurable outcomes that demonstrate success
In fintech, maintenance work is less about "big features" and more about predictability.
Long-running sites stay healthy when updates are treated as a routine—not an emergency.
During the work carried out for the update and ongoing maintenance of Arf's website, the team's disciplined way of working, high sense of responsibility, and professional approach stood out. The care shown at every stage of the process and the quality of communication made the collaboration highly efficient.